Jobseekers should develop 'career brand'

Selling a 'career brand' to potential employers is the key to finding employment in the current economic climate, it has been suggested.

Robyn Feldberg, president of the National Resume Writers' Association, commented that tailored professional summaries can help candidates turn their employment experience into an effective selling point.

The group added: "Once your brand is created, make sure your resume, cover letter and any online presence is expressing it. If you're not consistently delivering a brand message, you might as well not have one."

In addition, the company stated that tailoring CVs to a particular position and expanding a search beyond job boards and career fairs to make use of networking can help jobseekers develop a brand.

Ms Feldberg went on to say high-quality new graduates are always likely to be in demand, but they must make sure their resumes communicate their value.

This week, Lesley Winterflood, head of recruitment for the UK at professional services firm KPMG, commented that her company tends to look for CVs which succinctly present information in the form of bullet points.

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Filed: 26-05-2009