Candidates 'stand out with personalised job searches'

Personalising a job search can enable a candidate to stand out in the difficult employment market, it has been claimed.

According to technology company Pitney Bowes, online job searches are proving both empowering and frustrating to job seekers as unemployment rises.

Johnna Torsone, senior vice president and chief human resources officer at the company, commented that the web has been a powerful tool for recruiting and sharing job postings but should not be relied upon exclusively.

She pointed out they should be combined with personal networking and correspondence.

David Moyer, president of corporate communications provider Moyer Sherwood Associates, added: "In this economy, companies need to attract only the best performers in a field, so the ability to demonstrate excellence is paramount.

"The tone, frequency and relevance of each communication have the power to either build winning connections or kill them."

Earlier this week, employment search consultant Angela Loeb stated that jobseekers now need to be more intelligent in their search for employment as the number of online adverts being posted is decreasing.

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Filed: 25-02-2009