Midlands Sales Jobs News

  • Remote working 'can be very beneficial'
    07/02/2012
    Encouraging remote working could be useful to companies from both a staff retention and flexibility point of view, and ultimately from a financial perspective, one expert has noted.
  • Job opportunities rise in January
    02/02/2012
    The number of new job positions being created across the UK rose in January, the latest Reed Job Index has revealed.
  • Younger workers 'value training over pay'
    30/01/2012
    The country's younger workers deem training opportunities and the promise of a good work/life balance as more important then cash bonuses, according to a new report by PricewaterhouseCoopers.
  • Volunteering 'can enhance a CV'
    30/01/2012
    People looking to enhance their CV may find that undertaking some voluntary work could help to make them more employable, it has been suggested.
  • Soft skills 'can be more important than qualifications'
    27/01/2012
    Having so-called 'soft skills' in the workplace can be even more beneficial than an array of academic achievements, one specialist has explained.

Customer retention crucial for next 5 to 10 years

Those in sales jobs are being advised to prioritise customer retention over acquisition when developing their business approach.

Editor-in-chief of E-consultancy.com Chris Lake claims in the near-term, businesses must emphasise customer relationships, especially those engaged in multi-channel models.

"Customer experience and customer engagement are the two big phrases for the future," he predicts.

Identifying examples of strong multi-channel customer service techniques, he suggests firms which secure purchases online but allow returns in person will receive "brownie points" for it, improving retention.

"Multi-channel companies are the best full stop in terms of delivering service and experience," Mr Lake claims.

In recent surveys by the Internet Advertising Bureau online spend in this area reached £1.7 billion for the first half of this year, an increase of 21 per cent in the previous years.

Those in sales jobs might be interested to know advertising as a whole fell by 0.7 per cent in this period.

Aaron Wallis offer hundreds of sales jobs together with some of the most comprehensive sales tips and career advice available to UK sales jobseekers. Achieve the sales career you deserve.ADNFCR-1617-ID-18823822-ADNFCR

Filed: 13-10-2008

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